{"id":13010,"date":"2023-12-19T15:33:29","date_gmt":"2023-12-19T12:33:29","guid":{"rendered":"https:\/\/deportak.com\/the-future-of-smes-in-e-commerce-is-the-future-of-turkey\/"},"modified":"2024-10-10T12:57:34","modified_gmt":"2024-10-10T09:57:34","slug":"the-future-of-smes-in-e-commerce-is-the-future-of-turkey","status":"publish","type":"post","link":"https:\/\/deportak.com\/en\/the-future-of-smes-in-e-commerce-is-the-future-of-turkey\/","title":{"rendered":"The Future of SMEs in E-commerce is the Future of Turkey"},"content":{"rendered":"\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-1f1ed10\" data-block-id=\"1f1ed10\"><p class=\"stk-block-text__text\">Small and medium-sized enterprises (SMEs), which are numerous in number, unfortunately do not make a sufficient contribution to the economy.\nHowever, the performance of SMEs, especially in e-commerce, will positively affect Turkey&#8217;s domestic trade and exports. <\/p><\/div>\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-5f02752\" id=\"kob-ilerin-genel-durumu\" data-block-id=\"5f02752\"><style>.stk-5f02752{margin-bottom:5px !important}.stk-5f02752 .stk-block-heading__text{font-size:24px !important}@media screen and (max-width:999px){.stk-5f02752 .stk-block-heading__text{font-size:24px !important}}<\/style><h2 class=\"stk-block-heading__text\">General Situation of SMEs<\/h2><\/div>\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0ef0d7e\" data-block-id=\"0ef0d7e\"><p class=\"stk-block-text__text\">According to TUIK data for 2021, SMEs (90.83% micro, 7.54% small, 1.32% medium-sized), which employ 65% of total wage earners and constitute 99.7% of total enterprises, unfortunately account for 46% of total turnover, 37% of total production value and 35% of total value added at factor cost.  <\/p><\/div>\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-cfb435d\" data-block-id=\"cfb435d\"><p class=\"stk-block-text__text\">According to the Turkey E-commerce Ecosystem (2022) report prepared by \u0130yzico, while the share of e-commerce in GDP is 5.7% globally, this share for Turkey is 3.8% in 2018, 4.4% in 2019, 4.9% in 2020, 5.7% in 2021 and 6% in 2022.\nAccording to this report, the share of total retail e-commerce in total retail sales at the global level is 22% in 2022, while for Turkey, this share is 5.4% in 2018, 6.4% in 2019, 11.3% in 2020, 13.7% in 2021 and 16.5% in 2022.\nAccording to the &#8220;E-Commerce Outlook for SMEs in Turkey (May 2023)&#8221; report prepared by PwC and Amazon, this share could be 25% in 2025.    <\/p><\/div>\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7762ace\" data-block-id=\"7762ace\"><p class=\"stk-block-text__text\">According to the Turkey E-commerce Ecosystem report, 94.2%, 3.9%, 1.7%, 1.7%, and 0.2% of total e-commerce sellers are micro, small, medium, and large enterprises, respectively,4%, 4.3%, 16.9% and 75.4% of the increase in sales volume (TL) belongs to micro, small, medium and large enterprises with 15.6%, 74.8%, 82.8% and 156.6%, respectively.\nSince the share of large-scale enterprises in the total number of transactions is small, I estimate that the increase in sales volume is due to the increase in &#8220;price&#8221; rather than the increase in &#8220;number of transactions&#8221;, and for the others, the increase is due to the increase in &#8220;number of transactions&#8221;.   <\/p><\/div>\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6a38eee\" data-block-id=\"6a38eee\"><p class=\"stk-block-text__text\">According to TUIK data for 2021, only 2.8% of total enterprises in Turkey can &#8220;export&#8221;.\nOf these &#8220;exporting&#8221; enterprises, 94.2% are SMEs (42.2% micro, 37.2% small, 14.9% medium-sized).\nSMEs account for 30% of total exports (USD) (36% in 2013).\nOn the other hand, 1.3% of total micro enterprises, 13.8% of total small enterprises, 31.5% of total medium enterprises and 51.4% of total large enterprises can &#8220;export&#8221;.\nApproximately 60% of exports by SMEs are in the trade sector and 35% in the industrial sector.      <\/p><\/div>\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-d85a3f8\" data-block-id=\"d85a3f8\"><p class=\"stk-block-text__text\">According to the E-Commerce Outlook of SMEs in Turkey report, 38% of SMEs state that the share of e-export activities in total exports is %05-%, while 59% of SMEs state that this share is %25-%and 3% state that this share is 50-100%.<\/p><\/div>\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-8c600df\" id=\"kob-ilerin-sorunlari\" data-block-id=\"8c600df\"><style>.stk-8c600df{margin-bottom:5px !important}.stk-8c600df .stk-block-heading__text{font-size:24px !important}@media screen and (max-width:999px){.stk-8c600df .stk-block-heading__text{font-size:24px !important}}<\/style><h2 class=\"stk-block-heading__text\">Problems of SMEs<\/h2><\/div>\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-99a2578\" data-block-id=\"99a2578\"><p class=\"stk-block-text__text\">According to <a href=\"https:\/\/www.aboutamazon.eu\/news\/empowering-small-business\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.aboutamazon.eu\/news\/empowering-small-business<\/a>, 73% of European SMEs state that they need to be provided with the right &#8220;logistics&#8221; solutions and the right &#8220;logistics&#8221; information in order to be able to do e-commerce and to develop their existing e-commerce.\nI estimate that this is a much higher percentage for Turkey, although unfortunately there is no data like this.   <\/p><\/div>\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f60820f\" data-block-id=\"f60820f\"><p class=\"stk-block-text__text\">According to the E-Commerce Outlook for SMEs in Turkey (May 2023) report by PwC and Amazon, 55% of SMEs say they do not e-export due to lack of knowledge about e-export and 30% say they do not e-export due to both the lack of advanced logistics facilities at marketplace operators and the slowness and difficulty of logistics services.\nThe key logistics-related problems they cite are, for example, delivery delays, customs clearance and product returns.   <\/p><\/div>\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-fe73955\" data-block-id=\"fe73955\"><p class=\"stk-block-text__text\">According to the E-Commerce Outlook of SMEs in Turkey report, 76.8% of SMEs have no knowledge about e-export.\nAccording to the same report, 25.3% of SMEs make e-commerce sales, while 4.1% of SMEs are e-exporters (40% of SMEs in Europe are e-exporters).\nAlthough the rate of e-exporters is low, it can be said that there is significant potential.\nOn the other hand, e-commerce is growing fast in Turkey, but it should be questioned why e-commerce companies are unable to utilize their trade knowledge and experience in e-export.   <\/p><\/div>\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-29f3001\" id=\"e-ticaret-enflasyonu-dusurebilir\" data-block-id=\"29f3001\"><style>.stk-29f3001{margin-bottom:5px !important}.stk-29f3001 .stk-block-heading__text{font-size:24px !important}@media screen and (max-width:999px){.stk-29f3001 .stk-block-heading__text{font-size:24px !important}}<\/style><h2 class=\"stk-block-heading__text\">E-commerce May Lower Inflation<\/h2><\/div>\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-32379c5\" data-block-id=\"32379c5\"><p class=\"stk-block-text__text\">According to <a href=\"https:\/\/www.aboutamazon.eu\/news\/empowering-small-business\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.aboutamazon.eu\/news\/empowering-small-business<\/a>, in Italy, for example, online prices were much more stable even during periods of high inflation, and inflation could have been on average 5 percent higher in the last six years than in 2023 without the impact of the expansion of e-commerce.\nMaintaining affordable prices due to online competition and being able to offer a wide range of products through fast delivery are measures that help fight inflation.\nBy facilitating faster access to lower prices and greater availability, variety and range of products offered, e-commerce has prevented prices from growing too much through the competitive effect on conventional trade.    <\/p><\/div>\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ae6d220\" data-block-id=\"ae6d220\"><p class=\"stk-block-text__text\">In Italy, when prices increase by &#8220;one&#8221; percentage point, e-commerce reduces the resulting inflation by &#8220;-0.02&#8221; percentage points, thus preventing inflation in Italy from growing further despite the increase in consumption.\nIf there had been no such offset against the price increase in conventional sales thanks to the spread of e-commerce, inflation in Italy would have been on average 5 percent higher in the last six years than in 2023. <\/p><\/div>\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-0adb3ee\" id=\"e-ticaret-kob-ilerin-daha-fazla-ticaret-ve-daha-fazla-ihracat-yapmasini-saglayabilir\" data-block-id=\"0adb3ee\"><style>.stk-0adb3ee{margin-bottom:5px !important}.stk-0adb3ee .stk-block-heading__text{font-size:24px !important}@media screen and (max-width:999px){.stk-0adb3ee .stk-block-heading__text{font-size:24px !important}}<\/style><h2 class=\"stk-block-heading__text\">E-commerce Can Help SMEs Trade More and Export More<\/h2><\/div>\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4ab225e\" data-block-id=\"4ab225e\"><p class=\"stk-block-text__text\">According to the E-Commerce Outlook of SMEs in Turkey report, 18.7% of SMEs plan to make e-commerce sales soon and 7.3% plan to e-export soon.\nFurthermore, 35% of e-exporting SMEs believe that their e-export sales will increase in the coming period.   <\/p><\/div>\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-072f82b\" id=\"e-ticaret-icin-dogru-lojistik-yapisi-gereklidir\" data-block-id=\"072f82b\"><style>.stk-072f82b{margin-bottom:5px !important}.stk-072f82b .stk-block-heading__text{font-size:24px !important}@media screen and (max-width:999px){.stk-072f82b .stk-block-heading__text{font-size:24px !important}}<\/style><h2 class=\"stk-block-heading__text\">The Right Logistics Structure is Necessary for E-commerce<\/h2><\/div>\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-abb1575\" data-block-id=\"abb1575\"><p class=\"stk-block-text__text\">According to the Turkey E-commerce Ecosystem report, logistics movement, transportation and warehousing, is mandatory for approximately 4 billion transactions, excluding &#8220;services, tourism, travel&#8221;, which is 20% of total e-commerce transactions.\nThis logistics movement is especially necessary for fashion, accessories, electronics, technology, furniture, glassware and haberdashery products, which are most commonly sold in e-commerce by SMEs.   <\/p><\/div>\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-edfd768\" data-block-id=\"edfd768\"><p class=\"stk-block-text__text\">E-commerce, supported by the right logistics solutions, enables SMEs to reach and sell products to a large number of customers.\nWhat is important here is that the right logistics solutions are offered for e-commerce.\nThanks to e-commerce supported by the right logistics solutions, SMEs can sell their products to any point in Turkey at any time and can also e-export their products to any point in the world.    <\/p><\/div>\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c013d87\" data-block-id=\"c013d87\"><p class=\"stk-block-text__text\">The growth of e-commerce and the development of e-commerce will lead to the improvement of logistics activities for e-commerce and even the development of new logistics solutions that are not being implemented today.  <\/p><\/div>\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-cd720ef\" id=\"e-ticaret-dogru-is-yapmayi-ve-gelismeyi-saglar\" data-block-id=\"cd720ef\"><style>.stk-cd720ef{margin-bottom:5px !important}.stk-cd720ef .stk-block-heading__text{font-size:24px !important}@media screen and (max-width:999px){.stk-cd720ef .stk-block-heading__text{font-size:24px !important}}<\/style><h2 class=\"stk-block-heading__text\">E-commerce Ensures Doing Business Right and Thriving<\/h2><\/div>\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-11fa022\" data-block-id=\"11fa022\"><p class=\"stk-block-text__text\">SMEs that e-export to countries such as the US and the EU, where quality awareness is high and standardization is important, both improve themselves and contribute to the development of quality awareness and standardization understanding of the sectors they interact with.  <\/p><\/div>\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-d1d6ef8\" data-block-id=\"d1d6ef8\"><p class=\"stk-block-text__text\">In addition to providing economic benefits to SMEs, e-commerce also contributes to the development of the sectors with which SMEs interact and thus to socioeconomic development.  <\/p><\/div>\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-15bea28\" data-block-id=\"15bea28\"><p class=\"stk-block-text__text\">Just as important as providing the right logistics solutions is raising their level of logistics knowledge and thus making them logistically literate.\nIncreasing the level of logistics knowledge will enable SMEs to understand how correct or incorrect logistics solutions are, in other words, to become logistically literate.\nLogistically literate SMEs will be able to question the logistics solutions offered to them.    <\/p><\/div>\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-1651716\" data-block-id=\"1651716\"><p class=\"stk-block-text__text\">The growth of e-commerce in Turkey will lead to the growth of e-commerce sectors.\nThus, the growth of e-commerce will lead to the growth of trade in Turkey.   <\/p><\/div>\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-d1cbe66\" data-block-id=\"d1cbe66\"><p class=\"stk-block-text__text\">If more SMEs engage in e-commerce and e-export, e-commerce, and therefore trade in Turkey and the sectors that interact with e-commerce, will flourish.  <\/p><\/div>\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-cee31f8\" data-block-id=\"cee31f8\"><p class=\"stk-block-text__text\">According to <a href=\"https:\/\/www.aboutamazon.eu\/news\/empowering-small-business\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.aboutamazon.eu\/news\/empowering-small-business<\/a>, for example, it shows that for every \u20ac100 invested in the e-commerce and digital retail supply chain in Italy, an additional \u20ac148 is created in the extended supply chain, including indirect and induced effects.\nThis evidence shows how digital commerce represents the leading growth multiplier for the Italian economy. <\/p><\/div>\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-87eed88\" data-block-id=\"87eed88\"><style>.stk-87eed88{margin-bottom:0px !important}<\/style><p class=\"stk-block-text__text\"><strong>Sources:<\/strong><\/p><\/div>\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c0775b9\" data-block-id=\"c0775b9\"><style>.stk-c0775b9{margin-bottom:5px !important}<\/style><p class=\"stk-block-text__text\"><a href=\"https:\/\/www.aboutamazon.eu\/news\/empowering-small-business\/amazon-research-reveals-70-of-european-small-and-medium-business-owners-lack-confidence-and-are-looking-for-support-to-build-an-e-commerce-offering\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.aboutamazon.eu\/news\/empowering-small-business\/amazon-research-reveals-70-of-european-small-and-medium-business-owners-lack-confidence-and-are-looking-for-support-to-build-an-e-commerce-offering<\/a><\/p><\/div>\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6abf886\" data-block-id=\"6abf886\"><p class=\"stk-block-text__text\"><a href=\"https:\/\/www.aboutamazon.eu\/news\/empowering-small-business\/e-commerce-is-the-main-growth-driver-of-the-italian-economy\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.aboutamazon.eu\/news\/empowering-small-business\/e-commerce-is-the-main-growth-driver-of-the-italian-economy<\/a><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Small and medium-sized enterprises (SMEs), which are numerous in number, unfortunately do not make a sufficient contribution to the economy. However, the performance of SMEs, especially in e-commerce, will positively affect Turkey&#8217;s domestic trade and exports. General Situation of SMEs According to TUIK data for 2021, SMEs (90.83% micro, 7.54% small, 1.32% medium-sized), which employ [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-13010","post","type-post","status-publish","format-standard","hentry","category-general-logistics"],"blocksy_meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/deportak.com\/en\/wp-json\/wp\/v2\/posts\/13010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deportak.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deportak.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deportak.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/deportak.com\/en\/wp-json\/wp\/v2\/comments?post=13010"}],"version-history":[{"count":1,"href":"https:\/\/deportak.com\/en\/wp-json\/wp\/v2\/posts\/13010\/revisions"}],"predecessor-version":[{"id":13011,"href":"https:\/\/deportak.com\/en\/wp-json\/wp\/v2\/posts\/13010\/revisions\/13011"}],"wp:attachment":[{"href":"https:\/\/deportak.com\/en\/wp-json\/wp\/v2\/media?parent=13010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deportak.com\/en\/wp-json\/wp\/v2\/categories?post=13010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deportak.com\/en\/wp-json\/wp\/v2\/tags?post=13010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}